Airsqreen programmatic-direct platform brings automation, verification, and real-time reporting to digital-out-of-home (DOOH) advertising.
Advertisers worldwide spend ~52X more on digital ads and ~7X more on video ads. They even spend ~5X more on print ads than on DOOH ads. (In your country these numbers may be even more dramatic!)
Does it mean they benefit 5 times, 7 times, or 52 times more on other channels? We think not.
Especially when online advertising is losing effectiveness due to new consumer privacy regulations and the limiting of data and device targeting.
The DOOH industry stands to benefit from this trend, but dated operational practices and a lack of transparent & real-time reporting limit the opportunity.
Airsqreen has created a simple ad platform built for the DOOH industry that manages and verifies campaigns in real-time. A simple platform connecting advertisers to screen operators that brings a new level of confidence and new revenue potential for the entire industry.