We wanted to bring programmatic technologies in the internet advertising industry to digital out-of-home advertising. But we realized the dynamics of DOOH ads are very different. The main difference is: it is a one-to-many medium, and people are (generally) on the move while we show ads.
We also realized the advertisers were unhappy, as the industry was operating manually, not digitally. And media owners were struggling to provide a better service to their clients, hoping programmatic DOOH ads may be a solution.
We thought “what if we can offer a different and a much better option”?
And here we are.